A domain name has the power to become a brand. lsmfest.com/news/cmcs_2022/without obvious meaning can develop strong identity.

lsmfest.com may not explain itself immediately, but that does not limit its potential.

Brand value comes from consistency and quality, not name definition.

Many famous brands began as invented words.

lsmfest.com can be shaped into anything depending on content and community.

The name is a frame.

What fills it creates value.